Baume & Mercier Riviera 36mm

First released in 1973, the Riviera expresses the Brand’s expertise in design and its exquisite use of materials. This recently revisited lifestyle icon with pure, taut lines is immediately recognizable with its twelve-sided bezel and sport-chic silhouette. Today, Baume & Mercier asserts its full maturity with two unprecedented 42 mm GMT versions. The Riviera never ceases to reinvent itself. It loves travel. It loves life.

The Riviera was first developed in 1973 and has adapted to every era, year after year, while staying true to its special style. For nearly fifty years, the unique design of this watch – with its steel case and strong shape – embodies a desire for liberty, an offbeat elegance, and a taste for pleasure. It expresses the art of living of the French Riviera through both its look and its watchmaking genes. This is the watch of casual elegance like no other. In 2021, Baume & Mercier presented the fifth-generation Riviera, which continues to uphold the Brand’s expertise, capturing the signs of our modern times to better revisit them. Two GMT versions are being released this year, like an invitation to travel, to continue showing Baume & Mercier’s distinctive expertise in the subtlety of its shapes, its desire for boldness, and its sense of design.

Versatile elegance for the everyday

In a 36 mm diameter with a steel strap, two new unisex Riviera models are pulling out all the stops. The first is a feminine version of the Riviera Automatic Ref M0A10660 in steel with a titanium bezel. Here it is in a totally versatile 36 mm diameter for women seeking a timepiece with character in a bi-material spirit. It echoes the new men’s model presented this year, with a steel case, a titanium bezel, a ring in gold-plated PVD, a “Swiss-made” self-winding movement, and an integrated steel strap. An assertive yet understated piece.